Asset — Embedded Accounting for Platforms

give your SMBS
financial Clarity

Asset helps platforms solve accounting for their SMB customers. We handle the complexity. You solve a critical need and become irreplaceable.

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Grow your
fintech business.
Fast.

Start by helping your SMBs manage their books and taxes. Then, become their complete financial hub. Embedded accounting with Asset is the key to unlocking your platform’s fintech potential.

Managed Bookkeeping

Tax-ready books, handled end-to-end.

Done-for-you bookkeeping that delivers accurate, tax-ready financial statements. Backed by North America-based bookkeeping experts.

Self-Serve Bookkeeping

DIY bookkeeping, with guidance built in.

AI-powered bookkeeping software that helps SMB owners prepare their own books with prompts, built-in reviews, and support when they need it.

Financial Agents

Turn transactions into actions.

Build AI agents that monitor activity and deliver insights, anomaly alerts, and next-step recommendations based on real bookkeeping data.

Platform Intelligence

See health and opportunity across your customer base.

Platform features that turn SMB books into portfolio-level signals: customer health, risk, and growth opportunities.

YOUR CUSTomers

PURPOSE BUILT

for SMB.

Asset is the only modern accounting solution built specifically for the unique needs of millions of micro-SMBs.

Effortlessly embedded.
Instantly adopted.

With flexible implementation options and dedicated support, you can start selling accounting and boosting product-wide adoption in days (not months).

Generate
Revenue.

Unlock predictable revenue by solving an essential problem for your SMB customers.

Drive
Adoption.

Accounting ties your financial suite together and strengthens your existing bundle.

Uncover
Opportunities.

Leverage accounting data to build workflow automations and AI agents.

GO FAST

White Label Accounting

Leverage Asset’s standalone web app to deliver white labelled accounting to your clients. Fast to implement with minimal-risk, this is the most common “first step” for the majority of platforms we support.
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EMBED NATIVELy

Embedded Accounting

Our embedded path empowers your team to build a tailored solution using modular components and our SMB-focused Accounting APIs. Customize every detail to match how your SMB customers actually work in their industry.